IBM: Plugging in the Consumer - Innovating utility

IBM's Global Business Services released Plugging in the consumer the results of a survey of 1,900 households in six countries in regards to consumer behavior and trends in energy consumption. The survey consisted of more than 20 multi-part questions covering a wide variety of topics. The survey results indicated that consumers want to be more active in their energy decision-making, although they do not appear to have enough awareness and knowledge to do so. The survey also found that the promise of reduced energy costs, among other benefits, would impact how and when consumers heat and cool their homes, do their laundry and cook their meals, and that the majority of consumers in these nations are willing to pay more for cleaner energy.